Elon Musk Rebrands Twitter

David Odisho/Getty ImagesTwitter's San Francisco headquarters in November 2022
David Odisho/Getty Images Twitter’s San Francisco headquarters in November 2022

Elon Musk officialy changed the company`s bird logo to an “X” on Monday, July 24 as a part of rebrand.

Musk acquired the platform at $44 billion last year, wrote in a post Sunday that the company would soon “bid adieu to the twitter brand and, gradually, all the birds.” On Monday,the domain X.com directs users to Twitter’s homepage, though Twitter.com also remains live.Branding for mobile app has not changed yet for many users.

The transition from Twitter to X reflects Musk’s vision to turn the platform into what he has called an “everything app.” Twitter CEO Linda Yaccarino wrote in a post Sunday that X will be “centered in audio, video, messaging, payments/banking.” She added that the platform will also be powered by artificial intelligence.

The company first began its transition to X in April, when the name of Twitter Inc. changed to X Corp., according to court filings.

Musk, who serves as executive chairman and CTO of the company, said Monday that tweets will now be called “x’s,” though when asked about what retweets would be called, he wrote that the “concept should be rethought.”

He shared a photo of the X logo projected onto the company’s headquarters Monday.